Get found on Google. And in the AI answers.
SEO & AEO Services
Be The Answer,
Not Just A Result
Search has quietly split in two. Some of your customers still scroll a page of blue links. The rest are reading an AI Overview, asking ChatGPT or Gemini, or talking to their phone, and never clicking anything at all. SEO is how you rank for the first group. Answer Engine Optimisation, or AEO, is how you get quoted to the second. We run both from a single strategy: fix the technical foundations, build content that answers the questions your customers actually ask, earn the signals that prove you are worth trusting, and report every month on what it is bringing through the door.
Industries We've Served:
- Automotive
- Trades & Home Services
- E-commerce & Retail
- Finance & Insurance
- Health & Medical
- Hospitality & Tourism
- Professional Services
- Training & Education
- Not-for-Profit
Own The Searches That Matter!
We chase the keywords that bring enquiries rather than the ones that only look impressive in a report, and we structure every page so Google and the AI assistants can lift a clean, accurate answer straight from it.
Why SEO & AEO?
- Traffic You Do Not Rent: Once a page ranks it keeps working, so your cost per enquiry falls over time instead of climbing with your ad spend.
- High Intent Visitors: People searching for what you sell are already in the market, which is why organic enquiries tend to close at a better rate.
- Visibility In AI Answers: AI Overviews and assistants increasingly answer without a click. AEO is how your business gets named inside that answer.
- Local Search Dominance: A properly optimised Google Business Profile and location pages put you in the map pack, where nearby customers look first.
- Credibility By Default: Ranking organically reads as an endorsement in a way a sponsored label never quite manages.
- Reporting You Can Actually Read: Rankings, traffic, calls and form fills in plain English every month, not a wall of numbers.
What Is AEO (Answer Engine Optimisation)?
Answer Engine Optimisation is the practice of preparing your website so that AI tools can find, understand and repeat what you do. Where traditional SEO competes for a position on a results page, AEO competes to be the source behind the answer in Google’s AI Overviews, ChatGPT, Gemini, Perplexity, Copilot and voice assistants.
It matters because a growing share of searches now end without a click. If someone asks an assistant who does bathroom renovations in their suburb, the assistant names two or three businesses and the conversation is effectively over. AEO is how you make sure yours is one of the names, and that the details it gives out about you are correct.
- Structured Data: Schema markup that spells out your services, locations, hours, pricing and reviews in a format machines read without ambiguity.
- Question-Led Content: Pages and FAQs written around the exact phrasing people use when they ask, with the answer given up front instead of buried.
- Consistent Business Facts: The same name, address, phone number and service list everywhere online, so nothing contradicts itself.
- Third-Party Credibility: Reviews, directory listings and mentions on sites the models already trust, because assistants weigh outside sources heavily.
- Clean, Readable Pages: Fast-loading, well-structured HTML with real headings, so crawlers can parse your content instead of skipping it.
- Monitoring: Regular checks on what the major AI tools say about your business, so errors get corrected rather than repeated.
What is Involved?
SEO compounds, so the order of work matters. Here is how we sequence a campaign and what you get at each stage:
1. Technical Audit & Fixes
We crawl the site and clear what is holding it back: slow pages, broken links, missing tags, indexing problems, thin or duplicated content, and anything stopping Google from reading you properly.
2. Keyword & Question Research
We map the terms people search before they buy, plus the questions they put to an AI assistant, and match each one to the single page that should own it.
3. On-Page Optimisation
Titles, meta descriptions, headings, internal links, image alt text and body copy reworked page by page, so each one answers one search intent clearly instead of half-answering three.
4. Structured Data & AEO Setup
Schema markup, FAQ blocks and short, quotable answers added throughout the site so search engines and AI tools can lift accurate information about your business rather than guessing.
5. Content Production
New service pages, location pages and articles built around the gaps your competitors have left open, written for people first and search second.
6. Authority & Local Signals
Google Business Profile optimisation, consistent citations, review generation and quality backlinks that tell Google your business is real, local and worth ranking.
7. Reporting & Refinement
Monthly reporting on rankings, organic traffic, enquiries and AI visibility, with next month's priorities agreed with you rather than quietly guessed at.
Additional Services
Alongside your SEO campaign, we can look after the rest of your organic presence.
Local SEO
Rank in the map pack for the suburbs your business actually services
Google Business Profile
Profile optimisation, posts and review management to win local searches
Technical SEO
Site speed, Core Web Vitals, crawl and indexing issues sorted properly
Content & Blogging
Search-led articles and service pages that answer real customer questions
Schema & AEO Markup
Structured data so AI tools and search engines can quote your business accurately
Reporting & Analytics
Rank tracking, GA4 and Search Console set up, then read for you each month
Meet Some of Our Amazing Clients!
What Our Clients Say
SEO & AEO FAQs
Most campaigns show measurable movement in rankings within two to three months, and meaningful growth in enquiries somewhere between four and six months. Anyone promising page one in a fortnight is either targeting terms nobody searches or doing something that will cost you later.
SEO aims to rank your page in a list of search results. AEO aims to have your business named inside the answer an AI tool gives, whether that is a Google AI Overview, ChatGPT or a voice assistant. SEO wins the click. AEO wins the mention when there is no click. They share the same technical foundations, which is why we run them together rather than as two separate jobs.
Yes, and the two work better together. Ads buy immediate visibility while SEO builds visibility you eventually stop paying for. The search term data from your ad account also tells us exactly which organic pages are worth building, so nothing is guesswork.
Rankings for the keywords that actually matter, organic sessions, and most importantly the enquiries those sessions produce: phone calls, form submissions and quote requests. We also track how often your business shows up in AI answers for the questions your customers ask.
No, and it is worth being wary of anyone who does. Google does not sell organic rankings and nobody outside Google controls the algorithm. What we do commit to is a documented plan, work carried out every month, and honest reporting on what moved and what did not.
Editor or administrator access to your website, plus Google Analytics, Google Search Console and your Google Business Profile. If any of those do not exist yet, we set them up properly as part of onboarding at no extra cost.
An AI Overview is the summarised answer Google places above the traditional blue links. You cannot buy a place in it, but you can influence it. Clearly structured content, schema markup, thorough coverage of a topic and credible mentions on third-party sites all make your pages more likely to be used as a source.
Yes. Local work means optimising your Google Business Profile, building genuine location pages for the areas you actually service, keeping your business name, address and phone number consistent across directories, and generating a steady flow of reviews.