If you are looking at strengthening your online presence in the market, Think Digital Marketing can help. We offer a variety of digital solutions that will build and complement your marketing strategy, whilst helping you meet your business goals.
Nick is highly recommended with proven results. Very happy I found him.
Paul SkinnerIt's always a pleasure to work with Nick at Think Digital. He is my go-to person for all SEM advice. He is generous with his time and knowledge. He quickly... read more
JouJou FaulknerNicholas knows his stuff. He's patient and supportive and works with you to come up with the best solution for your business plus he achieves the results.
Danielle MeadFast, efficient and effective service. We have been working with Nick at Think Digital for many years now and have been very happy with what he has been able to... read more
Varoujan DjevahirdjianWe have been referring clients to Nick their digital marketing since his inception. The customer service, honesty with clients and his ability to work with a full range of budgets... read more
Troy HawkinsNick at Think Digital Marketing helped us navigate the complexity of advertising through google. It is great to be able to speak with a local Aussie; someone who understands... read more
Gert TollessonI've been dealing recently with Nick on a number of levels regarding the marketing of the property that I manage. It's great to deal with someone so responsive and professional.... read more
Marty ThomasNick is an absolute pleasure to work with and always provides such informative, professional care to assist clients with queries. Would certainly recommend 🙂
Imogen LoftesSince using Think Digital Marketing I have seen a noticeable increase of incoming calls to my businesses. Well worth the spend. Definitely recommend.
Michael MonajedNick from Think Digital Marketing has been working with us now for 18 months and is very easy to deal with and just gets the job done. He keeps in... read more
PAUL GallowayCan't recommend Nick and Think Digital Marketing enough. Was recommended to use Nick over a year ago, and wished I had used him sooner. Results speak for themselves and Nick... read more
Austin VoThink Digital Marketing is crucial to the ongoing success of HomeWise Health. Nick is fantastic to work with and provides us with regular analytical information and insights. Every dollar well... read more
Katie NesbittAbsolutely amazing. We have worked with Nicholas and his team for over two years. Professional, experienced and deliver every time.
Jamie HenshallWe have been using Nick at Think Digital for a number of years now. Since engaging his services he has managed to grow not only the number of enquiries that... read more
donoreggs australiaNick at Think Digital is a delight to work with and is so professional. Excellent in keeping me up to date and strong communication skills. Would highly reccommend to anyone.
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PPC (Pay-Per-Click) advertising is a digital marketing model where businesses pay each time someone clicks on their ad. Platforms like Google Ads, Meta Ads, and Microsoft Ads allow you to target specific audiences, keywords, and behaviours to drive traffic, leads, and sales. You only pay when a user takes action, making it a highly measurable and scalable marketing channel.
Each platform serves a different purpose. Google Ads captures high-intent users actively searching for products or services, while Meta Ads (Facebook and Instagram) are ideal for targeting users based on interests and behaviours. Microsoft Ads can be a cost-effective alternative with less competition. The best results often come from a multi-platform strategy tailored to your business goals.
Your PPC budget depends on your industry, competition, and growth goals. Most businesses start with a test budget to gather data, then scale based on performance. A good agency will help you allocate spend efficiently to maximise return on investment (ROI) rather than simply increasing ad spend.
PPC campaigns can start generating traffic and leads almost immediately after launch. However, optimal performance typically takes 4–12 weeks as data is collected and campaigns are refined. Continuous optimisation is key to improving results over time.
AEO (Answer Engine Optimisation) is the process of optimising your content so it can be easily understood and surfaced by AI tools like ChatGPT, Google’s AI Overviews, and voice assistants. It focuses on clear, structured answers to common questions, helping your business appear in AI-generated responses.
While SEO focuses on ranking in search engine results pages, AEO focuses on being
selected as the direct answer in AI-driven platforms. This means structuring content in a way that is concise, authoritative, and easy for AI to interpret, often using FAQs, schema markup, and conversational language.
Search behaviour is rapidly shifting toward AI-powered tools. Investing in AEO now positions your business to be visible in emerging search experiences, helping you stay ahead of competitors and capture demand from users who rely on AI for recommendations and answers.
Yes, PPC and AEO complement each other. PPC delivers immediate traffic and data, while AEO builds long-term visibility in AI-driven search. Insights from PPC campaigns (such as high-performing keywords and questions) can be used to inform AEO content strategies.
For PPC, success is measured through metrics like cost per click (CPC), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). For AEO, success includes visibility in AI-generated answers, featured snippets, organic traffic growth, and engagement with FAQ content.
