If you are looking at strengthening your online presence in the market, Think Digital Marketing can help. We offer a variety of digital solutions that will build and complement your marketing strategy, whilst helping you meet your business goals.
There's a reason we have been dealing with Nick for so long. Always quick to respond, friendly and always helpful. Our google campaigns consistently show on top! Never disappoints. A... read more
Laura WheatleyWe are really pleased with our results so far since starting with Nick and Think Digital, Nick has worked so hard on many factors of our website and business promotion... read more
Vanessa DasWe have been using Nick at Think Digital for a number of years now. Since engaging his services he has managed to grow not only the number of enquiries that... read more
donoreggs australiaThink Digital are a pleasure to work with. They have provided valuable insights in the digital space which has transformed our marketing presence and bought in a lot new business.... read more
joe wellerWe have been working with Nick at Think Digital for the past 18 months and he has really helped boost our business’ online presence. He always has time for a... read more
Bec CostelloWe needed a digital marketer for a 3 month campaign in one of our new property businesses after having used Nick for many years in another business which he still... read more
Kevin FineCan't recommend Nick and Think Digital Marketing enough. Was recommended to use Nick over a year ago, and wished I had used him sooner. Results speak for themselves and Nick... read more
Austin VoNick is an absolute pleasure to work with and always provides such informative, professional care to assist clients with queries. Would certainly recommend 🙂
Imogen LoftesMy experience dealing with Nick at Think Digital has been not short of fantastic. He offered a patient and consultative approach to defining our digital needs. We now have a... read more
Sebastian FrankDeal with Nicholas on a professional basis and find him honest and a man of integrity. Happy to Recommend Nicholas to any potential customer.
Ross HaywoodThink Digital Marketing is crucial to the ongoing success of HomeWise Health. Nick is fantastic to work with and provides us with regular analytical information and insights. Every dollar well... read more
Katie NesbittWe have been really happy with Nick, he really took the time to understand our business and the results have been great. We would definitely recommend his services.
Jason BourgeaultNicholas knows his stuff. He's patient and supportive and works with you to come up with the best solution for your business plus he achieves the results.
Danielle MeadHave really enjoyed working with Nick. He has provided excellent insight and knowledge to assist in delivering our digital marketing strategy. Nick is extremely pleasant to talk with and takes... read more
Wakefield SportsHighly professional and effective in his field. Also pleasant to work with and a good communicator.
Jason Maani
PPC (Pay-Per-Click) advertising is a digital marketing model where businesses pay each time someone clicks on their ad. Platforms like Google Ads, Meta Ads, and Microsoft Ads allow you to target specific audiences, keywords, and behaviours to drive traffic, leads, and sales. You only pay when a user takes action, making it a highly measurable and scalable marketing channel.
Each platform serves a different purpose. Google Ads captures high-intent users actively searching for products or services, while Meta Ads (Facebook and Instagram) are ideal for targeting users based on interests and behaviours. Microsoft Ads can be a cost-effective alternative with less competition. The best results often come from a multi-platform strategy tailored to your business goals.
Your PPC budget depends on your industry, competition, and growth goals. Most businesses start with a test budget to gather data, then scale based on performance. A good agency will help you allocate spend efficiently to maximise return on investment (ROI) rather than simply increasing ad spend.
PPC campaigns can start generating traffic and leads almost immediately after launch. However, optimal performance typically takes 4–12 weeks as data is collected and campaigns are refined. Continuous optimisation is key to improving results over time.
AEO (Answer Engine Optimisation) is the process of optimising your content so it can be easily understood and surfaced by AI tools like ChatGPT, Google’s AI Overviews, and voice assistants. It focuses on clear, structured answers to common questions, helping your business appear in AI-generated responses.
While SEO focuses on ranking in search engine results pages, AEO focuses on being
selected as the direct answer in AI-driven platforms. This means structuring content in a way that is concise, authoritative, and easy for AI to interpret, often using FAQs, schema markup, and conversational language.
Search behaviour is rapidly shifting toward AI-powered tools. Investing in AEO now positions your business to be visible in emerging search experiences, helping you stay ahead of competitors and capture demand from users who rely on AI for recommendations and answers.
Yes, PPC and AEO complement each other. PPC delivers immediate traffic and data, while AEO builds long-term visibility in AI-driven search. Insights from PPC campaigns (such as high-performing keywords and questions) can be used to inform AEO content strategies.
For PPC, success is measured through metrics like cost per click (CPC), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). For AEO, success includes visibility in AI-generated answers, featured snippets, organic traffic growth, and engagement with FAQ content.
